Service

Are You in Touch with Your Customer?

Your brand is a promise you make to your customers. We help you deliver on that promise — capturing and keeping customers with marketing strategies, tactics and specific tools which generate exponentially greater levels of marketing success.

"Speaking" effectively with your audience — your prospective and existing customers — is key. But how do you find out what they care about? We can help by designing and executing market research to discover what media and which messages are going to work in motivating your customers, what products and services are going to keep them happy, and finally, how well you're doing in terms of customer service.

For full insight to our special marketing services and how we can help you guide your business in the right marketing direction. Please click on the links below.

• What We Do
• one80 Consultants Can Provide
• No Cost Analysis
• Why Hire a Marketing Consultant?

one80 Consultants Can Provide

• Additional flexibility and capability without extra overhead
• A source for fresh ideas and enthusiasm
• A cost-effective way of accessing expertise and knowledge
• A way to introduce new, objective viewpoints
• Increased accountability — precise costs can be measured against precise results

We typically begin a client relationship with a two-day strategy engagement where company vision and direction is analyzed and understood. Following this, a project with one80 Consultants can include:

• Interim Management: temporarily managing a marketing team during project start-up or during leave of absence of key personnel
• Ad Hoc Agreement: Calling in for support on an as needed basis
• Marketing Audits: An objective assessment of a client's marketing activities and development of a marketing plan for the client to execute
• Retainer Arrangements: A minimum requirement is defined, and a suitable billing rate is negotiated to meet your ongoing needs.

No-cost Analysis

Are you interested in a no-cost, no-obligation analysis of your website? Provide us with your company name, website address, phone number and point of contact, and we'll give you a professional review of your website and preliminary recommendations for improvement.

Click here for your No Cost Analysis

Why Hire a Marketing Consultant?

A fresh, objective, knowledgeable perspective can help you clarify your objectives, maximize the effectiveness of your marketing strategies, and provide superior ROI. An experienced marketing consultancy can strengthen your own internal resources, helping your own staff produce better results.

Even if you have highly experienced personnel on site, having access to qualified consultants means having access to additional specialist knowledge and experience – when you need it.

What's the Difference?

The difference between one80 Consultants and many other marketing consulting firms is that we can effectively implement integrated marketing communications programs once we have helped you put effective strategies in place. This ensures maximum continuity between strategy and execution, and optimum marketing ROI.

It all starts with research and planning. And yet plans are nothing more than documents and statements unless they are implemented. It is at this juncture that many marketing plans "lose something in the translation". The transition from strategy to messaging which accurately reflects that strategy is challenging in the extreme. This is where we excel, utilizing the tools of corporate identity, positioning, and marketing communications programs across all media.

Our in-depth knowledge of technology solutions as they relate to marketing communications gives us an edge in the new media of today. We can show you how to create online marketing programs with spectacular ROI. We provide you with creative work which is on track with your branding and positioning strategies, and guaranteed to motivate your customers.

From sales training to web site development, from direct marketing programs to traditional broadcast advertising, we utilize the full range of marketing communications tools on your behalf. We have no favorites — we believe firmly that the situation or opportunity dictates the strategy and the execution — including the selection of the most appropriate and powerful tools.

What We Do

Marketing Planning and Research

• Creation of Strategic Marketing Plans and Budgets — This is where it all begins — the foundation of your success, and a fundamental and essential part of our services.
• Marketing Research — to better understand your audience, your competition and your marketplace. The optimum combination of qualitative and quantitative research.

Marketing Communications Programs and Tools

• Corporate Identity, Branding and Positioning
• Collateral — brochures, catalogs, data sheets, etc.
• Direct Marketing Programs — mail, print advertising or online
• Print and broadcast advertising
• Database Marketing
• Outbound telemarketing for lead qualification
• Creation of first-time company websites
• Upgrade of existing web sites — add to your original investment!
• Promotional web site pages to support offline advertising efforts
• Online campaign management, message testing, and optimization and tracking
• Search engine optimization
• Lead generation through targeted advertising placements — online newsletters, site sponsorships, trade associations, and banner placements
• Special Events and Promotions
• Customer and employee events
• Trade show support — advance invitations to clients and prospects
• Golf tournaments
• Custom logo merchandise
• Customer and employee gift ideas — promotions, holidays, retirement, and special recognition